Canadian Management Centre - Maximizing Your Influence: The Secret Laws of Persuasion

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12/3/2008 • Eastern time

Spend an Hour to Understand and Improve Your Influencing Skills

When it comes to influencing others, mastery of a process, model, method or a system is not usually enough. The simple fact is that many people do things for reasons they don't fully understand.

In the last ten years we have learned more about the human brain than in the last one hundred years combined. We now have a better idea of why we do what we do.

This Webcast will examine those psychological reasons—the universal laws of influence and persuasion—that remain unknown to most people.

When you are trying to change someone's ideas or their opinions, you have to do it the right way. You have to understand why we change and what causes people to change.

Here is a great opportunity for you to discover ways to upgrade your ability to influence behavior in others.

What you’ll learn:

The insights you'll hear about provide simple yet powerful means to influence those around you. This Webcast explores some of the ways you can polish your influencing skills. For example, you’ll hear about:

Common mistakes people make when they are trying to persuade others
The correct way to praise good work that boosts self esteem
Strategies for persuading people to get involved and do something
How to use “verbal packaging” to frame your message in a way that gets results
Influencing techniques that can be used to motivate your staff
Techniques you can use to build instant trust
Suggested approaches to getting results without authority
And much more!

The discussion will be followed by a live Q&A session with Kurt Mortensen—where we will address specific issues raised by members of the audience!

About the Presenter:

Kurt W. Mortensen, M.B.A, is one of America's leading authorities on persuasion, motivation and influence. He has spent over 15 years researching personal development and motivational psychology and is currently a professor on the university level. He combines scientific research with real-world studies to provide the most authoritative and effective arsenal of proven techniques for persuading, influencing, and motivating others. In addition, Mortensen is author of the best-selling book, Maximum Influence and Persuasion IQ.